Brand Photography

The project brand identity involves building a brand based on a chosen narrative or culture. I have created my brand, Shokhi Kotha, which is a slow fashion brand rooted in the rich cultural heritage of Bengal, blending traditional craftsmanship with modern sensibilities. The narrative draws inspiration from Rabindranath Tagore’s portrayal of timeless friendships, celebrated through handwoven Kantha stitching and colonial-era lace details. The brand honors the artistry of the past while embracing contemporary styles. The campaign features a thoughtfully curated visual story, where art direction and styling reflect the brand’s soulful essence. Shokhi Kotha’s aesthetic emphasizes sustainability, craftsmanship, and the enduring bond of friends, blending history, culture, and fashion into a meaningful experience.