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Editorial Shoot
Project type
Editorial Shoot
Date
April, 2024
Role
Conceptualization & Shoot
In this project, we analyzed various prestigious fashion weeks from 2023-2024 to understand the current trends. We then showcased these trends and concepts in our own unique way. The shoot was done for Harper's Bazaar for the Spring Summer collection, featured in the April 2024 issue.
Our concept brings together vibrant florals and wavy hairstyles, inspired by the latest trends seen on the runway, especially at Lakmé Fashion Week. This concept celebrates the return of florals, from bold, bright prints to delicate, intricate patterns, infusing wardrobes with a refreshing burst of color and elegance. The fusion of floral designs with flowing, wavy hairstyles creates a dynamic and stylish look, embodying both femininity and modern flair. It’s a nod to timeless beauty with a contemporary twist, making florals not just a seasonal trend, but a statement of fresh, captivating fashion for any occasion.
