Fashion Styling

Max is launching its first ambassador for the Men’s collection, Siddhant Chaturvedi, through a campaign aimed at capturing the attention of Gen Z and Millennials. This collaboration is more than just styling; it’s about blending Siddhant’s effortless charm with MAX’s fresh, youthful energy to speak directly to India’s style-driven audience.

My tasks involved:

Research MAX’s past celebrity campaigns
Analyse how other brands style and shoot celebrity campaigns
Study Siddhant’s style, aesthetics, and recent works
Curate wardrobe looks using physical samples
Prepare review space for look approvals
Create digital mock-ups of styling looks
AI visuals of Siddhant for concept validation.
Develop a campaign mood board for visual direction
Source garments and accessories from multiple stores
Organise and pack outfits, accessories, & footwears for the shoot
Return all samples post-shoot